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740 FIFTEENTH STREET
brand identity, print & digital
Described as historical, industrial & masculine, this brand has exciting inspiration from the film, Gangs of New York. The building located at 740 15th Street NW in Washington, D.C. is 1 block from the White House and boasts of original brick walls and Carnegie steel beams. Using the elements of the building, the brand brings it into the 21st century. The logo for 740 Fifteenth is a mixture of both design elements, symbols and text. The number “740” is the largest portion of the logo to give importance to the address and location of the building. The typefaces used are both modern and classic combined with the shape of an eagle to again emphasize the located near the president's residence in the capitol city of America.
print, magazine, layout
Inspired by love, fondre is a magazine dedicated to grilled cheese. Elevated to a sophisticated lifestyle, fondre dives deeper into the key elements and human experiences whilst exploring this simple but limitless melty endeavor. The high design is aimed towards those interested in taking the common to a higher level. Heavily photo based, the magazine has an enjoyable and engaging aesthetic that is easy to flip through but also is interesting enough to sit with for an hour.
print, brand identity
A brand idea for paper crown, a boutique clothing brand designed by Lauren Conrad. Inspired by the hall of mirrors at the Palace of Versailles, the bag is decorated with a gold intricate frame with the brand name on the "mirror." Thoughtful design has been laid into the details such as a the watercolor paper the bag is made out of and the gold chain handles attached through white metal eyelets. All elements are delicate and simple with bold silhouettes to make them stand out against the crowd.
print, digital & web
Located at 2900 K Street, Harbourside is a beautiful building on the waterfront of Georgetown in Washington, D.C. Charged with class and grace, Harbourside attracts the Hampton’s crowd of DC. The overall light colored aesthetic with a contrasting hint of dark gives it a finished feeling. The well thought out thin stroked logos let the white space around it give it elegance. The less is more concept creates a refined presence that focuses on each deliberate design choice and let’s the small details speak for themselves. Along with high quality photography, the brand is attractive while keeping the viewer engaged with a peaceful ease.
Few art movements are as fun as the 1920's and Art Deco were. A building built in the height of the era with architecture to match, The William Calomiris Building's brand is fun & exciting. The geometric lines & ornate detail invite you to the party! Gold highlights enhanced by navy backgrounds help the tour collateral stand out and the pale pink taken from the color of the building include an eye catching illustration postcard. This brand would definitely be Gatsby approved.
THE CALOMIRIS BUILDING
SEA OF FLAMES
brand identity & print
Beginning as a restaurant design and quickly evolving into a strictly s'more brand, Sea of Flames is a fictional company specializing in s'more parties to go. The rustic aesthetic helps envision a mountainside bonfire scene but from box that can truly go anywhere. The menu directly printed on a cut of pine with natural bark showing items to be chosen helps emphasize the feel and thoughtful options. The enticing menu is presented in an exciting way the customer can get involved in, creating the perfect s'more in the place.
ELLSWORTH & ERNEST
Had a bad day? how bad? Got a ticket bad or got dumped bad? Ellsworth & Ernest has a whiskey and root beer beverage for either situation and everything between. Pulling from grandfathers Ernest Steimle and Ellsworth Manatt, this whiskey is the perfect concoction of old school charm and a chuckle. The label design is inspired from 19th century prescriptions and brown bottles topped with a cork. Take away packing involves a wooden case and cardboard insert that snuggly fits the silhouette of the individual bottle.
THE FARRAGUT BUILDING
What do you do with a nondescript, gray building? You go back to the basics of course! Renaming it to "The Farragut Building" located right on the corner of Farragut Square Park in Downtown Washington, D.C., this building was at its height in the 1960/70's. Incorporating both the square shape and grid of square windows, Andy Warhol's influence pushes this brand into the forefront. Modern art colors of bright orange, magenta and yellow really stand out against the black and gray with a solid, thick stroked typeface to bring you back to the times of Soul Train & Studio 54.
THE WALKER BUILDING
Part Art Deco, part native American, The Walker Building built in 1934 has intricate details that didn't seem to match. Marrying the eagle mosiac on the exterior with the fine original detail of the lobby, the Walker Building is an unlikely couple that works. Classic and simple colors paired with detailed design pulls the brand to less of the Gatsby party and more to the sophisticated appreciation of antiquities in the National Gallery.
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