THE

FARRAGUT BUILDING

Brand Identity

What do you do with a nondescript, gray building? You go back to the basics of course! Renaming it to "The Farragut Building" located right on the corner of Farragut Square Park in Downtown Washington, D.C., this building was at its height in the 1960/70's. Incorporating both the square shape and grid of square windows, Andy Warhol's influence pushes this brand into the forefront. Modern art colors of bright orange, magenta and yellow really stand out against the black and gray with a solid, thick stroked typeface to bring you back to the times of Soul Train & Studio 54.

© 2018, Lauren Steimle Designs. All Rights Reserved.
© 2018, Lauren Steimle Designs. All Rights Reserved.
© 2018, Lauren Steimle Designs. All Rights Reserved.
© 2018, Lauren Steimle Designs. All Rights Reserved.
© 2018, Lauren Steimle Designs. All Rights Reserved.
© 2018, Lauren Steimle Designs. All Rights Reserved.
© 2018, Lauren Steimle Designs. All Rights Reserved.