A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image – the term for how consumers actually perceive the brand.
I like to describe print design as anything you can hold in your hands. These are things that are NOT on the computer and are tactile to touch. The usually require paper or some type of flat material. The most common examples of print design are:
Book design and layout
Digital design is anything you can view on a screen but is NOT a website or an app. Digital design is never printed or able to held but can be an adaptation of print material. For example, an electronic brochure is digital design. Some other examples of digital design are:
Social Media Content
Web design is exactly what you think it is, designing websites and apps. Although this is technically under the "digital" umbrella, I like to give it it's own section due to it's depth and breadth. The roles that go along with designing a website are fluid and not clearly defined, but here are the basic ideas:
UX: User Experience. UX is focused on optimizing a product for effective and enjoyable use. If a website were a house, the UX designer would be the architect/interior designer. They navigate the flow of the house. Where to put doors, where to build walls and where the floor plan should most easily lead you to.
UI: User Interaction. UI would be the interior designer/decorator. UI is focused on the look and feel, the presentation and interactivity of a product. Once you are in the room, where do you look and how does it feel? The couch is positioned to make it easy to come sit down, the paint color on the wall helps you feel calm and the photos make it look pretty.
These positions can easily overlap or be held by one person (like me).