A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image – the term for how consumers actually perceive the brand.
I like to describe print design as anything you can hold in your hands. These are things that are NOT on the computer and are tactile to touch. The usually require paper or some type of flat material. The most common examples of print design are:
Book design and layout
Digital design is anything you can view on a screen but is NOT a website or an app. Digital design is never printed or able to held but can be an adaptation of print material. For example, an electronic brochure is digital design. Some other examples of digital design are:
Social Media Content
Web design is exactly what you think it is, designing websites and apps. Although this is technically under the "digital" umbrella, I like to give it it's own section due to it's depth and breadth. The roles that go along with designing a website are fluid and not clearly defined, but here are the basic ideas:
• UX design deals with the entire interaction that a user has with a company, its products, services, website, app, and so on. UX touches upon the entire journey a user embarks on when they decide to give “something” a chance. It covers the complete overall experience that a user has with that “something.”
• UI design, on the other hand, deals with the specific things that the user will actually interact with while on that journey.
These positions can easily overlap or be held by one person (like me).