Described as historical, industrial & masculine, this brand
this brand takes its inspiration from the film Gangs of New York.
The building, located at 740 15th Street NW in Washington, D.C.,
is 1 block from the White House and boasts original brick walls
and Carnegie steel beams. The branding combines the historical
elements with modern design to bring the brand into the 21st
century. The typefaces used are both modern and classic,
combined with the shape of an eagle to again emphasize the
location near the president's residence in the capital city
brand identity, magazine layout & photography
Inspired by culinary love, fondre is a magazine dedicated
to grilled cheese. By elevating a simple comfort food to
a sophisticated lifestyle, fondre dives deeper into exploring
creativity in an unconventional, melty way. The large size
of the magazine, matte double thick paper, and full bleed
photography makes it stand out of the crowd, while the simple
design has you effortlessly flipping pages by page.
brand identity & packaging
A brand idea for paper crown, a boutique clothing brand
designed by Lauren Conrad. Inspired by the hall of
mirrors at the Palace of Versailles[MS1] , the shopping
bag design is decorated with an intricate gold frame and
brand name printed on the reflective "mirror" paper.
Thoughtful attention has been paid to the design details
such as the watercolor paper from which the bag is made
and the gold chain handles attached through white metal
eyelets. All elements are delicate and simple with bold
silhouettes to make them stand out against the crowd.
THE CALOMIRIS BUILDING
brand identity, print & email campaign
Few art movements are as fun as the 1920's and
Art Deco. A building built in the height of
the era with architecture to match, The William
Calomiris Building's brand is fun & exciting.
The geometric lines & ornate detail invite you
to the party! Gold highlights enhanced by navy
backgrounds help the booklet stand out while the
pale pink taken from the color of the building is
included in an eye-catching illustration postcard.
This brand would definitely be Gatsby approved.
Ellsworth and Ernest
brand identity & packaging
Had a bad day? how bad? Got a ticket bad or got
dumped bad? Ellsworth & Ernest is a whiskey/root
beer cocktail that will soothe a soul troubled by
parking violations, breakups, and everything in
between. Pulling from grandfathers Ernest Steimle
and Ellsworth Manatt, this whiskey is the perfect
concoction of old school charm and a chuckle. The
label design is inspired from 19th century amber
apothecary bottles; fun old timey photos are paired
with strong red x’s to emphasize the drink name.
Click the link to above to see the website for yourself.
This beautiful office building attached to the Madison
hotel shares beautiful amenities - from the restaurants
to the fitness center. A timelapse video placed on the
home page advertises its active location. Short, simple
and sweet, the information about the building is broken
up into digestible pieces and paired with beautiful photos
and design elements, making it easy to scroll through.
Packaging design was excitedly anticipated and a new challenge
to dive into. Summer was right around the corner and a perfect
time to highlight the sunny outdoor terrace of the vacancy.
The boxes were fully custom designed including the size, shape,
pattern and displayed information. Branded sunglasses and lip
balm were paired with sunscreen to deliver a cohesive message
marketing the outdoor space and also be carried along after the